SCCG Management has revealed a new partnership with Scrimmage， expanding the latter’s sportsbook loyalty and rewards solution through the former.

Scrimmage’s gamified loyalty programmes are built into an operator’s app， while research shows that users bet six times more frequently when using a loyalty scheme.

Stephen Crystal， founder of SCCG Management， said: "Our collaboration with Scrimmage sets a new standard for the rewards and loyalty programs in the betting space.

"Their data-driven approach not only incentivises active bettors but also remarkably increases player engagement and retention for operators. With SCCG's extensive global reach， we are well-positioned to bring Scrimmage's transformative solution to iGaming companies worldwide， further enriching the sports betting landscape."

Dan Taren，Free games Co-Founder of Scrimmage， added: "We are extremely excited to get started with the SCCG team and begin bringing our software to more sports betting and iGaming companies.

"Scrimmage builds operators’ gamified loyalty programs to reactivate and engage their users， increase retention， and attract the younger generation of bettors. SCCG is a perfect partner for us to bring this product to as many bettors as we can."

The news comes soon after SCCG signed a new deal with Winfellas aimed at turning standard solo sessions into multiplayer games.

Through a variety of social features， this technology enables players to participate in social rooms， share casino games and sportsbooks and connect with other gamers.

Crystal said of the deal: "This strategic partnership aligns perfectly with our mission to bring innovative solutions to the online gaming industry."